• Nat (NBC)

Why I do what I do: a letter from the 90s

Updated: Nov 9, 2018

From the sticky floors of Legends night club in Warrington and the sweat-filled pits of the Manchester Apollo to the sweeping red curtains of the Liverpool Royal Court, my love for entertainment and music has been at my core since an early age. The buzz of a live band, the anticipation of an actor’s first line and the sense of euphoria when the DJ plays your tune and you race to the dance floor – there’s nothing to compare.

Entertainment is the one-true magic in the rough and tumble of everyday life. During the 90s this is where I found my haven as a teenager. Arts, culture, music took me away from the uninspiring realities of homework, 30-mile train journeys to school with my orange Walkman headphones clamped on, blocking out the mundanities with the Red Hot Chili Peppers, Rage Against the Machine, The Stone Roses – a far cry from my Kylie years.

Angsty scribbles in my train notebooks led to writing for regional zines such as Liverpool’s Ultramotive, FM Northwest, and later NME, The Guardian, Granada, The Big Issue, Popstars (the original The Voice). I carved a mini career in music and culture journalism.

From this my branches broadened and sprouted into other directions: the arts, entertainment, and theatre, so much to take in, absorb and carry you away on a journey. As the epigram states: ‘a reader lives a thousand lives before he dies’ so goes the experience of living a life through a theatre show, a song, an album, and a gig.

Arts and culture change things, where society/government cannot. This is why I do what I do – for the love of making a difference. Do what you love is my maxim, and I do!

Telling stories is the way to effect and make a mark that matters, and that can be done by talking to your people (audiences), explaining where you’re from and why you do what you do. Whether through the channels of social media, content, words, marketing or PR - sing out, be genuine, true to yourself and they won’t be able to resist you. 

Today's office soundtrack: Rage Against the Machine, Nirvana, Soundgarden, 90s.

#warrington #inspiration #freelance #marketing #90s #music

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